Barbie’s remarkable success can be attributed to its strong Intellectual Property, which has made it an intangible investor. By strategically focusing on branding, marketing, and licensing, Barbie has gained immense popularity across various platforms, including social media, business, and exclusive partnerships.
The strategies it has put forth have allowed Barbie to monetize and license its iconic brand effectively, cementing its position as a dominant force in the industry.
Barbie’s record-breaking success at the Box Office is because franchise films dominate. They are more marketable and safer investments for investors, while also contributing to the brand’s strength through an exclusive presence.
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This article is brought to you by Exy IP PTE. LTD.