A trademark is the identity of your business or your products. It is a sign which distinguishes your goods and services from those of other entities. Usually, trademarks are used as a marketing tool to help customers recognize the products of a particular trader.
Trademarks can include words, logos, pictures, names, letters, numbers, or a combination of these. In Singapore, trademarks are governed by the Trade Marks Act 1998.
A registered trademark’s owner will have the exclusive right to use their trademark in business trading. Trademarks are different from the company registration name. A registered business name is simply a legal identity. Your trademark is your brand name and serves as a business tool.
Trademark Registration Process Flowchart
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