Yeong Boon Ooi

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    The Idea of IP Monetization for SMEs

    The Idea of IP Monetization for SMEs

    The development of intellectual property (IP) assets is crucial to an entity’s innovation, competitiveness, and sustained growth. It allows IP owners to analyze the appropriate measures based on their strengths and limitations for each opportunity to be leveraged as another source of revenue. While it strengthens overall profits, it may also diversify risk considering the […]
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    IP War is a Modern Tool of Revenge in Russia

    IP War is a Modern Tool of Revenge in Russia

    Following the controversial "McDonald’s" infringement in Russia, it will come as no surprise if Russia continues to allow the Intellectual Property infringement, and apparently, Russia has targeted the popular British cartoon “Peppa Pig” as well as other international brands from the so-called "unfriendly countries.
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    #exyipseeyou IP Talk Take You To Encapsulate Your IP Worth

    #exyipseeyou IP Talk Take You To Encapsulate Your IP Worth

    Over 30 lucky participants took part to discover their business’s hidden Intellectual Property (IP) that’s worth registering and ready to be leveraged as another source of revenue. This initiative aims to deepen their understanding of different types of IP and how to integrate both IP strategy and commercial strategy while adding value to their company's governance and strategy.
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    DETERMINE TYPES OF YOUR MARK

    Determine The Types of Trademark

    Did you know that there are various elements of a brand that can be protected as a Trademark? A Trademark exclusively identifies a product as belonging to a specific business that is recognizable from its logos, colors, symbols and many more. Registering a Trademark not only guarantees its exclusiveness but also signifies familiarity of a brand with its features that are registered.
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    Iftar Cheers

    Iftar Cheers

    The essence of Ramadan is defined by the practice of fasting and restoring the soul with compassion through the act of kindness. It was the perfect time for all the team to reconcile the connection and gathers for a nightly feast. As Ramadan symbolizes togetherness, Iftar cheers have come as an opportune time for Exy IP’s team to encourage cultural diversity and appreciate not only Muslim employees but gather everyone as a whole.
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