Franchising

    Franchising

    Franchising is the practice of the right to use a firm’s business model and brand for a prescribed period of time.
    The franchisor’s success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business.

    Elements Of Franchising

    the franchisee operates a business according to a franchise system which is determined by the franchisor itself;
    the franchisor grants to the franchisee the use of its trademarks and any other intellectual property rights;
    the franchisor has the right to exercise continuous control over the franchisee’s business operations in accordance with the franchise system set;
    the franchisor provides assistance to the franchisee of training, marketing, business or technical assistance, or supply of materials, and any possible agreeable arrangement;
    the franchisee pays a sum of fee or some other non-financial consideration in return for the franchise; and
    the franchisee operates business separately from the franchisor.

    Successful franchised businesses:

    McDonald’s
    Subway
    7 Eleven
    Starbucks
    Nando’s
    Looking to franchise your business or become a franchisee? Our professional team can assist you further.

    Contact

    • 50 Raffles Places, #37-00, Singapore Land Tower, Singapore, 048623
    • +65 – 8347 7163
    • info@exyip.sg